Clik here to view.
Austin City Limits and Performance Brand Marketing
The launch of the Social Business Index (SBI) was exciting enough last week; add in my first ever Austin City Limits, and you have a giant ball of awesome in a seven-day span. The fact that they...
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The Sniff Test
At Dachis Group, we have a framework for developing branded experiences that are social by design, and we leverage it every single time we concept one of our programs. To quickly summarize the process:...
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Social Landscape Review: Q3 2011
Now that we’ve had some time to absorb the changes in the space during Q3, let’s take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and...
View ArticleClik here to view.
Localizing Social Experiences
When it comes to designing social experiences, one must take into account many factors – most importantly your consumer. Who are they? What are they doing? And, critical to this post, where are they?...
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Social Landscape Review: Q4 2011
Here we go; the big 2011 wrap-up of changes to the social landscape. Dive in, remember, and look forward to 2012, as this year has been one filled with massive changes to the space, and the next...
View ArticleClik here to view.
How To: 2012 Social Program Planning
Now that the NYE champagne has been emptied and your resolution resolve is already dissolving faster than an Alka-Seltzer, let’s look forward to 2012 and identify some steps for planning your brand’s...
View ArticleClik here to view.
Social Landscape Review: Q1 2012
Connecting the dots is always easiest in hindsight, so let’s take a look at everything that shook out in Q1 of 2012 across the major social channels and between the relevant players in the space....
View ArticleEngagement @ Scale: Facebook and Mobile
With US consumers now spending more time on Facebook Mobile than through it’s website, the urgency is kicking in for marketers building out social programs on Facebook and other platforms. It seems...
View ArticleClik here to view.
Social Landscape Review: Q2 2012
Coming off of an exciting first quarter of 2012, the big newsmaker this quarter was Facebook, which crested over 900 million active users in April, resulting in more than 125 billion friend...
View ArticleClik here to view.
Social Landscape Review: Q3 2012
What an exhilarating summer on the web in 2012! The space is rapidly maturing, mobile has arrived, and two major events that happen only once every four years took center stage across social channels...
View ArticleAustin City Limits and Performance Brand Marketing
The launch of the Social Business Index (SBI) was exciting enough last week; add in my first ever Austin City Limits, and you have a giant ball of awesome in a seven-day span. The fact that they...
View ArticleThe Sniff Test
At Dachis Group, we have a framework for developing branded experiences that are social by design, and we leverage it every single time we concept one of our programs.The post The Sniff Test appeared...
View ArticleSocial Landscape Review: Q3 2011
Now that we've had some time to absorb the changes in the space during Q3, let's take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and project...
View ArticleLocalizing Social Experiences
Designers of these social experiences need to build programs that exist on multiple platforms and devices, based on location and demographic, and a deep analysis of the consumer and their digital...
View ArticleSocial Landscape Review: Q4 2011
Here we go; the big 2011 wrap-up of changes to the social landscape. Dive in, remember, and look forward to 2012, as this year has been one filled with massive changes to the space, and the next...
View ArticleHow To: 2012 Social Program Planning
Now that the NYE champagne has been emptied and your resolution resolve is already dissolving faster than an Alka-Seltzer, let’s look forward to 2012 and identify some steps for planning your brand’s...
View ArticleSocial Landscape Review: Q1 2012
Connecting the dots is always easiest in hindsight, so let’s take a look at everything that shook out in Q1 of 2012 across the major social channels and between the relevant players in the space....
View ArticleEngagement @ Scale: Facebook and Mobile
With US consumers now spending more time on Facebook Mobile than through it’s website, the urgency is kicking in for marketers building out social programs on Facebook and other platforms. It seems...
View ArticleSocial Landscape Review: Q2 2012
Coming off of an exciting first quarter of 2012, the big newsmaker this quarter was Facebook, which crested over 900 million active users in April, resulting in more than 125 billion friend...
View ArticleSocial Landscape Review: Q3 2012
What an exhilarating summer on the web in 2012! The space is rapidly maturing, mobile has arrived, and two major events that happen only once every four years took center stage across social channels...
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